A major trend for creators in 2023 was the move into long-form audio. Chloee Mae made appearances on various creator podcasts (and hinted at her own potential projects), allowing her to discuss topics deeper than the 60-second TikTok limit allows. This helped mature her audience demographic.

In the ever-shifting landscape of digital influence, 2023 was a pivotal year for many creators. For Chloee Mae, it was the year she transitioned from a burgeoning internet personality into a full-fledged content entrepreneur. While her name had been circulating in niche online communities for years, 2023 marked a distinct turning point in Chloee Mae’s social media content and career, characterized by strategic platform diversification, authentic brand partnerships, and a masterclass in community management.

This article explores the specific content strategies, platform metrics, and career milestones that defined Chloee Mae’s 2023.

TikTok remained the primary growth driver for Chloee Mae’s social media content in 2023. However, she pivoted away from dance trends. Her most successful videos in 2023 fell into two categories:

Recognizing that short-form content is rented land, Chloee Mae invested heavily in YouTube in 2023. She shifted from weekly vlogs to bi-weekly documentary-style videos.