The "Very, Very" in "Very, Very Photos" refers to the intensity of the aesthetic. We have moved past the grainy, lo-fi aesthetic of the early internet. Popular media now demands hyper-reality.
Consider the "Instagram Face"—a phenomenon where photography, through filters and editing, creates a standardized, poreless, cartoonish ideal. This has bled into mainstream entertainment. Movie posters look like airbrushed video game covers; music videos are composed of rapid-fire, freeze-frame-worthy aesthetics.
This hyper-visual trend has created a new genre of celebrity: the "photo-op star." These are figures famous not for a body of work, but for their ability to produce "Very, Very Photos." They are masters of the aesthetic economy, where a perfectly lit mirror selfie or a meticulously staged street-style photo is worth more than a thousand words of press release. The photo is the talent.
Paradoxically, the "very very" trend has pivoted recently to include hyper-authentic flaws. Glossy, perfect stock photos are out. Grainy flash photography, awkward angles, and "blooper" shots that feel like deleted scenes from a reality show are now considered premium entertainment content.
It is not all positive. The demand for "very very photos entertainment content" has led to visual burnout. Psychologists warn that constant exposure to hyper-stimulating popular media images reduces our ability to appreciate reality. A real sunset feels "boring" compared to a filtered, HDR-enhanced version.
Furthermore, the pressure on creators to produce "very very" content (which implies constant escalation—louder, brighter, stranger) has led to dangerous stunts and invasive paparazzi tactics. The death of Princess Diana, caused by a paparazzi chase, is the historical anchor of how toxic this demand can become. Today, the chase continues digitally, as photographers hound celebrities for that "very very" exclusive shot of a wardrobe malfunction or a private argument.
What comes after "very very photos"? The next frontier in entertainment content and popular media is holographic imaging and spatial photos. Apple’s Vision Pro and Meta’s Quest headsets are shifting the definition of a "photo" from a flat rectangle to a 3D memory.
Soon, "very very" will refer to volumetric capture—images you can walk around. Imagine scrolling past a photo of a concert, but instead of a static shot, you can lean left and see the drummer, lean right and see the crowd surfing. This spatial evolution will blur the line between photos, video, and video games.