Tushy201011elsajeanarianamarieinfluence -

| Epic | User Story (example) | Acceptance Criteria | |------|----------------------|----------------------| | 1️⃣ Campaign Creation | As Elsa, I want to create a new campaign brief and assign tasks to each influencer. | - A “New Campaign” button opens a modal.
- Fields: Title, Brand, Goal, Start/End dates, Budget, Assigned Influencers (multiselect).
- Auto‑generated unique ID (e.g., tushy201011‑C001). | | 2️⃣ Asset Hub | As Jean, I can upload images/videos and tag them per influencer. | - Drag‑and‑drop upload area.
- Each file shows thumbnail, size, tags, and who it’s assigned to.
- Files stored in an S3 bucket with signed URLs. | | 3️⃣ KPI Dashboard | As Ariana, I want to see real‑time follower growth, engagements, and revenue per influencer. | - Pulls data from Instagram Graph API, TikTok Business API, YouTube Reporting API (via server‑side jobs).
- Graphs: Followers, Views, Click‑through Rate, Earned Revenue.
- Filters: Date range, influencer, platform. | | 4️⃣ Revenue‑Share Engine | As Marie, I need the system to calculate each influencer’s payout based on a 40/30/20/10 split. | - Admin can configure split percentages per campaign.
- At campaign close, the engine runs: payout = totalRevenue * split%.
- Results stored in a payouts table and visible in “Payments” tab. | | 5️⃣ Exportable Report | As the brand liaison, I can download a PDF that shows all campaign KPIs. | - “Export Report” button creates a PDF with: campaign brief, asset list, KPI graphs, payout table.
- PDF includes brand logo (uploaded by admin). | | 6️⃣ Secure Chat & Activity Log | As any user, I can discuss the campaign inside the app and see an audit trail. | - Real‑time chat powered by WebSocket/Socket.io.
- Every action (upload, edit, payout) is logged with userId, timestamp, action.
- Only users with view permission can read logs. |

| Year | Milestones | Key Learnings | |------|------------|---------------| | 2010 (Nov) | First TikTok video: “Why I Switched to a Bidet” (the tushy brand cameo) | Early adoption of “#toiletrevolution” hashtag; instant traction from eco‑conscious community. | | 2012 | Debut of “Elsa‑DIY Snowflake Curtain” tutorial | Tapped the surge of Frozen fandom; merged brand aesthetics (cool blues, sparkle) with home‑decor. | | 2015 | Launch of “Jeanarian” series – “Denim Up‑cycle 101” | Shift toward sustainable fashion; collaborations with small denim ateliers in Portland. | | 2018 | “Marie‑Method Minimalism” mini‑course (paid) | Monetisation via knowledge‑products; cross‑promoted to existing audience who already valued decluttering. | | 2021 | Cross‑platform “Clean‑Living Challenge” (30‑day) | Integrated all four pillars; resulted in 1.2 M combined views and a surge of user‑generated content. | | 2023‑2024 | Brand partnerships (TUSHY, IKEA, Levi’s, KonMari) and first book deal (forthcoming, Clean, Cozy, & Cool) | Cemented status as a lifestyle authority with both niche‑specific and mainstream appeal. | tushy201011elsajeanarianamarieinfluence