Your true script doesn't end when they leave the building. The post-care message is vital.
SMS Script (Send 2 hours post-facial):
"Hi [Name], it’s [Esthetician] from [Spa Name]. Thank you for trusting me with your skin today. Remember: no sweating, no harsh actives, and mineral SPF only for 24h. How does your skin feel right now? Reply anytime—I check my messages."
Email Script (Send 24 hours later):
Subject: Your glow report + 1 thing I forgot to mention "Hi [Name], during your facial yesterday, I noted some dehydration in your forehead (that's why I used the milky toner). One thing I forgot to say: those fine lines will look better in 3 days once your natural oils balance out. To extend the results, here is a link to the calming mist we used. Use code FACIALFRIEND for 15% off—good for 48 hours."
“Based on what we saw today — that congestion + dehydration — I’d love to see you use a gentle salicylic cleanser twice a week. Can I show you one we carry?”
If budget is a concern:
“Totally understand. Even your current cleanser followed by a light moisturizer will help. The most important thing is consistency.”
Greeting: “Hi, I’m [Name]. Make yourself comfortable on the table. Let me know if the room temperature is okay.”
Cleanse: “I’m starting with a cream cleanser — no stripping, just removing surface oil.” true facials scripts
Exfoliate (enzyme): “This pumpkin enzyme is gently digesting dead skin cells. You might feel a little warmth — that’s normal. How does it feel so far?”
Mask: “While the mask sets, I’ll give you a light hand and arm massage. Just breathe.”
Finish: “We’re all done. Take your time sitting up. I’ll leave a mirror and a water. Any questions before I step out?” Your true script doesn't end when they leave the building