Forget snail mail.
gpost is the new post. It’s email to a street address.
Confused? Don’t worry the concept is very new. But it will soon be your new normal.
gpost uses a one of a kind technology that allows you to send and receive information based on a street address.
Information that can make your life that bit easier and could help you stay safe in an emergency.
If there’s a fire, flood, storm, natural disaster, evacuation or police operation happening near you – Emergency Services has the power to instantly send notifications and updates to every gpost user in the affected location.*
From roadworks to street closures, building works, public transport disruptions and over inconveniences – Councils, Roads and Public Transport Authorities, Infrastructure and Construction companies, can use gpost to let you know.*
If you’re in danger, your safety is threatened or you’re hurt and need assistance – the gpost Panic Button will send a HELP alert to other users nearby so that they can come to your aid. It can also alert family or friends you’ve listed.
Malayalam cinema acts as a barometer for Kerala’s high-literacy, left-leaning, and socially progressive society.
One of the most significant cultural shifts captured by Malayalam cinema is the evolution of the family structure. Kerala had a unique matrilineal system (Marumakkathayam) that eventually dissolved. The trauma of this shift—men losing their authoritative identity, women navigating new freedoms—has been a recurring theme. Malayalam cinema acts as a barometer for Kerala’s
For decades, the "hero" was the Mohanlal model: a heavy-drinking, chauvinistic, yet morally righteous "superstar." Films like Devadoothan or Nadodikkattu showcased a lovable rogue. But the culture evolved. As NRI money flowed in and female literacy hit 100%, the Kerala woman changed. Malayalam cinema lagged, then caught up, then led the charge. The trauma of this shift—men losing their authoritative
The industry’s recent "New Wave" (post-2010) has aggressively deconstructed Keralite masculinity. Kumbalangi Nights gave us a character who cries casually and cooks. Joji turned a Shakespearean tragedy into a commentary on a feudal Christian family’s toxicity. The Great Indian Kitchen was a nuclear bomb dropped on the patriarchal kitchen—showing the daily drudgery of a homemaker’s life, from grinding spices to cleaning the stove. The film didn’t just start a conversation; it started a cultural movement, leading to public debates about sharing household labor. As NRI money flowed in and female literacy
The relationship is not one-way. Malayalam cinema has demonstrably altered Keralite behavior:
when there is information that needs your immediate attention.
Send and receive informationthe same way as you use your email account (except it’s to a street address not an email address)
Call for help in an emergencypush the panic button to alert family and friends and 000.
We simply make it possible for them to send out location specific information quickly.
You will only receive alerts and updates when connected to the internet.