Summer Pick-up Beach- | DIRECT |

The ultimate goal of the Summer Pick-up Beach is not a beach hookup (sand in uncomfortable places). The goal is to transition to a second location.

When you feel the connection (usually after she has reapplied sunscreen in front of you—a sign of comfort), say this:

"I don’t know about you, but I can only do so much salt on my skin. There’s a taco truck/shack/beach bar about 200 yards that way. I’m packing up in ten minutes. You should come with me."

Notice the language: "You should come with me" vs. "Would you like to?" The former is confident and assumes the sale.

If she says yes, help her carry her bag. This is the "gentleman walk." You are now leaving the beach together. Summer Pick-up Beach-

If she says, "Maybe later, I want to tan for another hour," give her your number on a piece of paper (waterproof paper is a great prop) and say, "Text me when you get hungry." Then leave. Do not hover.

The beach is a fishbowl. Everyone sees everything. If you approach and she says, "I’m really trying to read," or simply puts her headphones back in, you have exactly one job.

Smile, nod, and say: "No worries. Enjoy the sun."

Then walk directly into the ocean. Do not walk back past her towel. Do not go sit on your towel and stare. Wade into the water up to your waist. Face the horizon. Count to 30. The ultimate goal of the Summer Pick-up Beach

This does two things:

Remember: At the Summer Pick-up Beach, the sand washes away footprints, and the tide washes away awkward moments. Try again with someone else in 30 minutes.

The "Summer Pick-up Beach" series performs well due to specific consumer psychological triggers:

Before you speak, you must observe. At the Summer Pick-up Beach, women have a sophisticated, silent language. "I don’t know about you, but I can

Green Light (Approach Now):

Yellow Light (Proceed with Caution):

Red Light (Do Not Approach):