Not everyone loves the new direction. Some longtime viewers of Sugar Heart Vlog miss the purely upbeat, dessert-focused content. A minority have called the M-shaped open “pretentious” or “overly symbolic.”
Fei Juena responded in a community post:
“The M is just a shape. But shapes help us see feelings we can’t name. If it doesn’t work for you, the old videos are still there. Sugar Heart Vlog will always have room for both sweetness and sincerity.”
That grace under pressure has won over most critics. sugar heart vlog fei juena mshaped open le new
This vlog likely falls into one of these genres:
The phrase “M-shaped open” (often written as “Mshaped open” or “M-shape open”) refers to the opening sequence of Juena’s new vlog season. Traditionally, her videos began with a circle wipe — a simple round transition from black to her face.
But in the new episode, the intro is an M-shaped curtain pull: two diagonal lines rising to a central peak, then descending, like the letter M. As the M opens, we see Fei Juena sitting in an entirely redesigned studio — softer lighting, a larger kitchen island, and a wall of handwritten letters from fans. Not everyone loves the new direction
The “M,” she explains in the video, stands for three things:
“Opening the M-shape means opening the part of my heart I kept sealed,” she says, holding a half-melted lollipop. “This is the new me. Sugar heart, no filter.”
Fei Juena is not your average influencer. While most lifestyle vloggers focus on perfect morning routines, minimalist apartments, or dramatic haul videos, Juena’s Sugar Heart Vlog focuses on raw, unpolished emotion — with a literal sugar twist. “The M is just a shape
Each episode centers on a different dessert or sweet treat (candy, cake, honey tea, chocolate mousse), which she eats while discussing a personal topic: loneliness, creative burnout, family expectations, or small joys. The “sugar” is both literal and metaphorical. It’s comfort food for the soul.
But three months ago, Fei Juena announced a sudden hiatus. Fans were worried. Then, last week, she returned with a cryptic video titled:
“Sugar Heart Vlog : Fei Juena Mshaped open le new”
Within 24 hours, it had over 2 million views.
From a production standpoint, Fei Juena’s “M-shaped open” is deceptively simple but effective.