Based at Universal, Illumination is the efficiency king. Unlike Pixar’s decade-long development cycles, Illumination produces films quickly and cheaply, relying on slapstick humor and pop music soundtracks.
Gaming is now bigger than movies and music combined. These studios are the new “entertainment giants.”
Why it matters: Game studios are increasingly becoming TV/film producers (e.g., The Last of Us, Arcane, Fallout).
Now housed at Netflix after a historic deal, Shondaland revolutionized broadcast TV and then streamed it.