| Claim | Supporting Evidence | |-------|----------------------| | “Makin Cantik” – Enhanced Skin Brightness | Niacinamide (≥3 %) clinically reduces melanin transfer by up to 30 % after 8 weeks (Bissett et al., 2020). Honey’s phenolics add antioxidant protection, preserving skin tone. | | “Tampil Binal” – Glossy, Radiant Finish | Low‑MW hyaluronic acid + squalane create a plumping, light‑reflective film; consumer sensory tests (n = 120) show 85 % preference for “glossy” after 2 weeks of use. | | Mango Aroma – Pleasant Sensory Experience | 100 % natural mango essential oil blend, validated by GC‑MS; fragrance panel (n = 30) rated aroma intensity as “moderate” and “pleasant” (score > 8/10). | | Hydration Boost | In‑vivo corneometry (n = 30) demonstrated a 28 % increase in skin water content after 4 weeks, statistically significant (p < 0.01). | | Safe for Daily Use | Preservative system complies with BPOM No. 05‑2024; patch‑test on 50 volunteers showed no adverse reactions. |
Pembelian offline dapat dilakukan di flagship store Mango – Plaza Indonesia, Jakarta, dan di selected department store di Bandung, Surabaya, serta Bali. Pembelian offline dapat dilakukan di flagship store Mango
| Competitor | Product | Key Ingredients | Price (IDR) | USP | |------------|---------|-----------------|-------------|-----| | Emina | Brightening Serum | Niacinamide, Licorice | 99,000 | Youth‑focused, vibrant packaging | | Wardah | C‑Complex Serum | Vitamin C, Hyaluronic Acid | 115,000 | Halal‑certified, high‑potency Vitamin C | | The Body Shop | Drops of Youth™ Serum | Bakuchiol, Hyaluronic Acid | 190,000 | Vegan, cruelty‑free | | Selena Honey | Makin Cantik Tampil Binal (Mango) | Honey, Mango, Niacinamide | 125,000 | Honey‑centric, “binal” gloss finish, mango aroma | | Competitor | Product | Key Ingredients |
Selena Honey occupies a mid‑tier niche with a distinct natural‑sweet profile, differentiating itself through the honey‑mango combination and the “binal” visual promise, which is absent in most competitor claims. Licorice | 99