To create compelling lifestyle content about India, one must first understand the pillars that hold the structure together.
While nuclear families are rising in metros, the concept of the joint family still influences Indian lifestyle. Content that explores multi-generational living, the wisdom of grandparents, and the chaos of cousins growing up together resonates deeply with Indian audiences.
Food content in India has moved beyond the glossy, restaurant-style recipes of the past to explore the "soul" of Indian eating habits.