Rokeach distinguishes between two major categories of values, each containing 18 specific values (total = 36).
In this 1973 volume, Rokeach posits three critical ideas: rokeach m 1973 the nature of human values pdf top
Rokeach developed the Rokeach Value Survey to measure value priorities. The RVS lists 18 terminal and 18 instrumental values and asks respondents to rank them in order of importance. Key features: "A specific mode of conduct or end-state of
Before Rokeach, values were often vague concepts. Rokeach defined a value as: He distinguishes values from attitudes:
"A specific mode of conduct or end-state of existence is personally or socially preferable to an opposite or converse mode of conduct or end-state of existence."
He distinguishes values from attitudes: