Social media content is no longer just a tool for a career; for many, it is the career.
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Finally, understand the macro trend. As traditional four-year degrees become more expensive and less trusted, employers are turning to social proof as a credential. A candidate with a degree but no online presence feels "invisible." A candidate with a vocational certificate and a vibrant Twitter feed feels "real." Social media content is no longer just a
The ability to link social media content and career is the new literacy. It is the difference between waiting for a job to be posted and having a job created for you. A candidate with a degree but no online
You are already on social media. The only question is whether you are building a career—or burning one.
Linking social media and career is not without risk. The same spotlight that catches a recruiter's eye also catches the HR department's scrutiny.
