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| Source | Description | |--------|-------------| | Brand sponsorships | Mid-tier (¥5k–¥30k per post) for food, beauty, home goods | | Live streaming gifts | Douyin & Bilibili virtual gifts (converted to cash) | | Affiliate links | Xiaohongshu product links (e.g., Taobao, Pinduoduo) | | Merchandise | Small-run items sold via WeChat mini-program | | Platform bonuses | Bilibili’s creator fund, Douyin’s traffic cashback | Xiangcai, a term broadly referring to aromatic ingredients
Xiangcai, a term broadly referring to aromatic ingredients used in cooking, holds a special place in enhancing dishes. Qiao Ben's mastery over these ingredients is not just about their application but an exploratory journey into their origins, benefits, and the emotional responses they evoke. From the sophisticated use of ginger, garlic, and scallions to the more exotic array of herbs and spices, Qiao Ben’s understanding is profound.
Longer form content (3-5 minutes) features no dialogue. The camera follows a pair of black loafers walking through damp alleys, past a laundromat, and stopping at a vending machine that sells only Tang dynasty poetry books. Narrative deconstruction has allowed Qiao Ben Xiangcai to escape the "30-second attention span" trap.