In May 2023, Holly launched a newsletter via Substack titled "The Real Report." Unlike typical influencer merch drops, the newsletter offered raw breakdowns of brand contracts, NDAs, and negotiation tactics. She charged $7/month.
Critics said no one would pay for "realness." By September 2023, the newsletter had 12,000 paid subscribers. Her social content—specifically posts where she showed rejected brand deals—served as the lead magnet.
OnlyFans is a subscription-based content platform that has gained significant popularity since its inception in 2016. It allows creators to sell exclusive content to their fans, providing a unique way for artists, musicians, and other content creators to monetize their work directly. The platform is known for hosting a wide range of content, from music and art to fitness and adult content.
If you are a creator looking to replicate or learn from 2023 Holly Real social media content and career, extract these three actionable lessons: