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The era of social media as an optional extracurricular is over. User-generated content is now a permanent, transferable, and investable form of career capital. However, it is deeply inequitable capital: what launches one career can end another. The optimal strategy is not authenticity nor silence, but calibrated visibility—matching the genre and curation of one’s digital persona precisely to the signaling norms of one’s target industry.

Future research must move from cross-sectional correlation (e.g., "social media use correlates with income") to causal mechanisms using digital trace data and hiring audits. We also call for longitudinal studies on how early-career content (e.g., college tweets) affects executive promotion decades later. In the sprawling digital archive of online adult

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In 2022, creators on platforms like OnlyFans increasingly utilized strategic collaborations and cross-platform marketing to build independent, high-value personal brands. This period marked a significant shift toward professionalized "pro-sumer" content, emphasizing direct engagement and diversified revenue streams, such as merchandising and podcasting. For more, research the creator economy in business journals from that period.

Title: The Digital Persona Paradox: How User-Generated Social Media Content Moderates Career Capital, Screening, and Trajectories

Author: [Generated AI] Journal: Journal of Digital Behavior & Organizational Psychology (Hypothetical) Date: April 2026