It is 5 days before Christmas. Your views might be down (people are shopping, not scrolling). Your DMs might be toxic (family politics are spilling online). Your desire to edit a 4K timeline is zero.
Career Advice for today:
You cannot use the same LUT, transition pack, and microphone settings you used three years ago. Viewers notice staleness. If you haven't learned a new software in 6 months, you are falling behind. manyvids 23 12 18 baby nicols and johnny sins c portable
While TikTok faces legislative headwinds and Instagram chases trends, YouTube is paying out like it’s 2018 again. Long-form is back, baby.
If your career isn't diversified onto a platform with search functionality, 12/18/23 is the day to start. I am shifting my strategy: It is 5 days before Christmas
Date: December 18, 2023
As we wrap up 2023 and look toward the new year, the landscape of digital media has never been more exciting—or more confusing. If you have spent the last twelve months watching creators build empires from their bedrooms, you might be asking yourself: Is becoming a video content creator still a viable career path in 2024? Your desire to edit a 4K timeline is zero
The short answer is yes. The long answer is that the definition of "creator" has changed.
Gone are the days when the only path to success was becoming a "viral superstar." As of December 2023, the industry has matured into a diverse ecosystem. Here is the current state of the video content creator career path and what you need to know before you hit "record" in 2024.
If 2022 was the year of TikTok’s explosion, 2023 was the year of adaptation. YouTube Shorts and Instagram Reels have solidified their place in the ecosystem.
For aspiring creators, this is the double-edged sword. On one hand, the barrier to entry is non-existent. You don't need a $5,000 camera; your smartphone is enough. On the other hand, the saturation is real. To build a career today, you cannot rely on "going viral." The strategy for 2024 is retention over reach. Algorithms are prioritizing watch time and save rates, meaning content that provides genuine value or deep entertainment is winning over cheap engagement bait.