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Latency is the enemy of interactivity. With 5G, cloud gaming (Xbox Cloud Gaming, Amazon Luna) allows you to play Cyberpunk 2077 on a $200 smartphone. Similarly, cloud editing tools (Runway, Canva AI) democratize video production, lowering the barrier to entry for global creators.

Unions like SAG-AFTRA and the WGA went on strike partially over AI. The fear is that studios will use AI to generate "slop" content—low-quality, repetitive entertainment and media content designed purely for SEO and ad revenue, devaluing human artistry. There is also the existential fear of digital likenesses (using a dead actor's face) without consent. LegalPorno.24.01.24.Rebel.Rhyder.Birthday.Party...

Beneath all this churn lies an uncomfortable truth: total attention is finite. The average American adult now spends over 12 hours a day with media, according to Nielsen — but that includes multitasking. Real, focused engagement is shrinking. Latency is the enemy of interactivity

In response, media companies are chasing “ambient content” — things you can half-watch while doing dishes, or listen to as a podcast while driving. Dialogue has gotten louder and simpler. Exposition is spoon-fed. “Slow cinema” is dead; “vertical thriller” is ascendant. Unions like SAG-AFTRA and the WGA went on

“We’re not making art anymore,” one TV writer told me over coffee, exhaustion in his eyes. “We’re making content that survives the scroll. If your cold open doesn’t hook in three seconds, you’ve lost a generation.”