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Proponents argue that algorithmic personalization has democratized entertainment.

However, significant drawbacks have emerged:

While the "Metaverse" hype has cooled due to clunky hardware, spatial computing (think Apple Vision Pro) is quietly progressing. The next frontier for entertainment and media content is immersive environments.

Imagine watching a concert not from a fixed camera, but standing on the stage with the band. Imagine a horror movie where the ghost whispers from behind your actual sofa (tracked by sensors). This is not a gimmick; it is a narrative shift. In spatial computing, the frame disappears. The story surrounds you.

The challenge here is narrative. Humans have been telling stories through a rectangle (canvas, screen, page) for 5,000 years. Removing the rectangle demands a new visual language.