Critics argue that "amateur" cannot last because creators need income. However, the Korean ecosystem has innovated.

South Korea is one of the most connected countries in the world, which has fostered a robust culture of digital content creation that blurs the line between amateur and professional.

The influence of "02 amateur content" on traditional Korean entertainment is undeniable.

For decades, Korean entertainment was synonymous with rigorous training (e.g., SM Entertainment’s trainee system). However, the "02" amateur movement challenges that hierarchy for several reasons: