Key Activities are the most important tasks a company must perform to deliver its value propositions, reach customers, maintain revenue streams, and operate efficiently. They connect resources and partners to outcomes customers pay for.
Within the Business Model Canvas (created by Alexander Osterwalder), Key Activities answer the question: key activities business model
"What key actions do we need to take to make our business model work?" Key Activities are the most important tasks a
These are not merely a list of everything the company does (e.g., "payroll" or "cleaning the office"). Instead, they are the strategic actions required to: "What key actions do we need to take
| Business Type | Key Activities | |---|---| | SaaS | Platform development, cloud ops, security, onboarding, customer success | | E-commerce | Merchandising, order fulfillment, marketing, payments, returns handling | | Manufacturing | Product design, production planning, quality control, supplier management | | Marketplace | Platform ops, trust & safety, partner onboarding, payment reconciliation | | Consulting / Services | Client acquisition, project delivery, knowledge management, billing | | Freemium App | Feature development, user onboarding, monetization optimization, analytics |