Revamp BTS workflow for a live-streamed adult-entertainment brand channel: improve production quality, performer safety/privacy, compliance, and audience experience.

Most brands use a size chart from the 1990s. Jamesdeen burned theirs.

Behind closed doors, they conducted a 47-point fit study with 500 participants ranging from professional athletes to desk workers. The data was humbling: the old LIV’s shoulder articulation was off by 7 degrees, causing friction after 4 hours of wear.

“We mapped the human body in motion for the first time,” says Tran. “We found that the ‘zero’—the baseline industry standard—was actually flawed. So we ignored it. Redesigned the gusset, moved the seam lines, and added micro-adjustable straps that weren’t possible with our old machinery.”

The jamesdeen liv revamped now fits 94% of test subjects perfectly out of the box. That’s not an iteration. That’s a reboot from zero.

“We didn’t just slap on a new theme. We rebuilt the engine while the car was moving. The ‘0’ was functional but frustrating. ‘Better’ means fans feel like they’re in the room during setup, not just watching the final cut.”
— Lead Developer on Liv Revamped