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The top lifestyle brands (Manyavar, Fabindia, Nalli) have launched specific "Heritage" lines targeting this cohort, focusing on natural fibers and ease of movement. Vacations are not for Instagram reels
Industry reports from the Confederation of Indian Industry (CII) predict that by 2030, nearly 40% of India’s premium consumption will be driven by the 45+ age group. Brands are finally listening. We see: The top lifestyle brands (Manyavar, Fabindia, Nalli) have