Almost every Hindu home has a Tulsi plant on a chabutra (raised platform) outside or a Rangoli (colored powder design) at the doorstep. Inside, you will find an Om symbol or a picture of Lakshmi, the goddess of wealth, even if the owners are tech CEOs.

Fashion is a massive pillar of Indian lifestyle content. For decades, Western clothing dominated the urban scene. Now, there is a renaissance of handloom and khadi.

The "Indian lifestyle" isn't about wearing a saree or kurta 24/7. It is about code-switching.

Most Indian wardrobes are 50% Western and 50% Traditional. We don't see a conflict; we see options.

This is the biggest lifestyle shift of the last five years. India has leapfrogged credit cards entirely.