Ethan Clarke And Tommy Hansen May 2026

Neither Clarke nor Hansen uses their own name anymore. Their merchandise, their website, and their social handles all say "Clarke-Hansen." They explained in a recent newsletter: "We are selling the bridge between two worlds. The bridge is the brand."

On the wall of their Austin headquarters is a whiteboard titled “The Museum of Bad Ideas.” It lists 14 product concepts that failed, including a blockchain-enabled fish tracker and a smart wine cork. Both Clarke and Hansen insist that these failures are as important as their successes. “Every wrong turn we took together taught us how to read a map,” Clarke says. ethan clarke and tommy hansen

For aspiring creators looking to replicate the success of Ethan Clarke and Tommy Hansen, their journey offers three distinct lessons. Neither Clarke nor Hansen uses their own name anymore