Easyjet Rounded Book Font New -

The new typographic direction, spearheaded by the agency Northbrand and often displayed through their custom typeface Easy (or similar rounded sans-serifs in their print marketing), represents a distinct departure.

While the tail fins still retain the classic logo for heritage, the marketing collateral, app interfaces, and in-flight magazines have embraced a modern, rounded book font.

A "book" weight refers to a font weight that is lighter than a "bold" but slightly heavier than a "regular," designed specifically for optimal readability in sustained text. By adopting a rounded sans-serif in this weight, EasyJet achieves two things:

To the untrained eye, the new font looks simply friendlier. But to designers, the "Rounded Book" weight is a masterclass in accessible aviation. easyjet rounded book font new

The Core Idea: EasyJet introduces a proprietary, rounded sans-serif typeface (let's call it "EasyJet Rounded Book") specifically designed to maximize legibility and friendliness. The feature involves integrating this new font into a dual-format release: a refreshed print magazine and a synchronized digital reading experience on the EasyJet app.

Detailed Feature Breakdown:

1. The Typeface: "EasyJet Rounded Book"

2. Feature: "Type-Sync" Travel Guides

3. Feature: "Dyslexia-Friendly" View Toggle

4. Feature: "City-Speaking" Typography

Look at the gate number and seat assignment. The old version used all-caps aggressive text. The new version uses Title Case in Rounded Book. The 'g' and 'j' now have elegant, curved tails. This reduces the "militaristic" feel of airport security queues.

You will see this font in three major touchpoints right now:

When compared to other rounded sans-serif fonts, the EasyJet Rounded Book holds its own by striking a balance between uniqueness and familiarity. Fonts like Arial Rounded or Helvetica Rounded are similar in style, but the EasyJet font brings a distinctiveness that can help in creating a recognizable brand identity. The new typographic direction, spearheaded by the agency