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Indian homes are not minimalist (IKEA is struggling in India). Indian homes are maximalist—brass, wood, colors, and clutter of memories.

It is no longer about "Western wear vs. Saree." It is about the Saree with a belt, the Kurta with sneakers, and the Dhoti as office pants. desibfcom hot

Ghee is no longer just fat; it is a superfood. Ashwagandha is not just a root; it is an adaptogen. Indian homes are not minimalist (IKEA is struggling