The summer of 2023 taught studios a hard lesson: Counter-programming works. Universal released Oppenheimer ( a three-hour biopic about nuclear physics) opposite Warner's Barbie (a pink, pop comedy). The meme synergy created a $2 billion combined weekend.
Takeaway: Studios are now actively seeking "eventized" counter-programming. Expect more bizarre double-feature marketing.
These studios built Hollywood. They own the libraries, the intellectual property (IP), and the physical infrastructure of production.
These are the traditional powerhouses based in Hollywood (and increasingly, global hubs). They own vast libraries of intellectual property (IP) and have global distribution networks.
These studios focus on specific genres, audiences, or artistic visions. They often take risks that major studios won't.
The definition of a "studio" has changed. Netflix, Apple TV+, and Amazon MGM are no longer just distributors; they are full-fledged production houses with aggressive slates.