The most popular videos often aren't produced by studios at all. They are user-generated content (UGC) from everyday Indonesians.

Indonesian entertainment has exploded in global popularity over the last decade, driven by a young, tech-savvy population and the rise of digital streaming. From tear-jerking sinetron (soap operas) to chaotic, hilarious YouTube challenges, here is a snapshot of what's trending.

While user-generated content is king, professionally made web series are the new black. Indonesian entertainment has found its prestige in streaming originals.

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